JENNY ANDERSSON
Regenerative Strategist

CONTACT
Email: jenny@reallyregenerative.org
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I am a regenerative practitioner, strategist and agent for change who walks side by side with brands, organisations, cities and municipalities who want to be part of the movement to create a new regenerative economy. As a strategist, facilitator and educator, I harness the power of the collective intelligence of organisations and communities to create visions for the future they want – together – and find the vitalising energy, psychological safety and will to sustain long term change.

I care deeply about healing the story of separation between humanity and nature, and between humans themselves through divisive cultural, social and economic barriers. I believe strongly in the power of connection between people and place. My work helps to surface the bio-culturally unique stories of people and place which set and sustain vision to travel to tomorrow’s regenerative future

What I Do Best

As a strategist I do my best work helping organisations to create a culture of courage around a clear strategic vision, and bravely experiment and iterate towards that vision in an often unpredictable world.

As an educator, I design inclusive learning journeys for leaders, organisations and communities to help explore complex challenges in co-creative processes. These are learning journeys which fertilise the soil for change through shifting participants to a regenerative mindset, but which also activate and nourish the fields of change to deliver generative, achievable and disruptive innovation ideas, and adaptable, flexible plans to allow them to take root and grow.

As a facilitator, I help curate and host conversations for change that seed fresh thinking and ideas, and explore complex and difficult subjects we would often rather not talk about, but which are essential for regenerative culture to flourish. I create safe spaces in which challenging dialogue can happen so that collaboration can flourish.

As a lifelong systemic thinker, I have often been gifted the epithets ‘dot-joiner’ ‘neo-generalist’ ‘sense-maker’ and ‘pattern weaver’. I call on 30+ years of experience developing communications strategies for change for global purpose-led brands and scale-ups. I hold an MBA from London Business School, MSc in Psychology, am a qualified Regenesis Regenerative Practitioner and applied Biomimicry for Social Innovation practitioner, a founding member of Kate Raworth’s Doughnut Economics Action Lab design team, and sit on the board of Coast2Capital the local economic partnership for Sussex and Surrey.

Articles, Talks & Videos

An Economy of Place – Part 16

WHEN STANDARDISATION IS THE ENEMY OF LIFE One of Life’s key design principles is Uniqueness. We can see this Uniqueness through nature’s pattern literacy. There are only a handful of forms that appear throughout time in nature — waves, streamlines, clouds, spirals,...

An Economy of Place – Part 15

FOOD SYSTEMS Ecological, Economic & Social Benefits of Local Food Systems What then, is the role that localising food systems can play in delivering regenerative economies? How can a focus on food help to regenerative urban communities and their economies, and...

An Economy of Place – Part 14

FOOD SYSTEMS 2 The Story of SCOOP Situated between the south coast of England, close to the French coastline lies Jersey — the largest of the Channel Islands, a self-governing dependency that is part of the United Kingdom but still uniquely independent. It is well...

An Economy of Place – Part 13

FOOD SYSTEMS Localising Food Systems - Naive Dream or Creative Optimism As I publish this we are fast approaching the UN Food Systems Summit in September 2021. Since the post-war environment of the 1950s activated the ‘green revolution’ in food systems, there has...

An Economy of Place – Part 12

HOW DO WE CREATE REGENERATIVE CITIES? By 2050, the UN estimates that 70% of all people will live in cities — up from 55% today. Although the growth of cities was first seen in Europe and North America, more recently it is Asia and Africa that are growing. Asia has...

An Economy of Place – Part 11

HOW DO WE CREATE REGENERATIVE TOURISM DESTINATIONS? Although we haven’t quite yet finished the part of this series which looks at key issues that help us shift from extractive to interconnected economies, the time has come to take a sideways shift to look at some...

An Economy of Place – Part 10

FROM EXTRACTIVE TO INTERCONNECTED ECONOMIES Activating Citizen Democracy In Donella Meadows paper Interventions in Systems, she writes about buffers and stocks as stabilising forces in society. Mostly when we think about buffers and stocks we think about things like...

An Economy of Place – Part 9

FROM EXTRACTIVE TO INTERCONNECTED ECONOMIES Trans-disciplinary Education In part 3 and 4 of An Economy of Place I mentioned several times the fact that living systems are evolutionary and developmental, and that regenerative economies by design should therefore also...

An Economy of Place Part 8

Bioregionalism As Economic Regeneration Bioregionalism is systemic approach to societal design based on the belief that human activity should be largely constrained by ecological or geographical boundaries rather than political ones. It’s also a recognition that our...

An Economy of Place – Part 5

A tried and tested systemic procss with 3.8 billion years of practice If you would like to start at the beginning of the series, An Economy of Place Part I starts here. In part 4 of this series, we shed some light on how the way in which we think — our paradigm of...

An Economy of Place – Part 15

FOOD SYSTEMS Ecological, Economic & Social Benefits of Local Food Systems What then, is the role that localising food systems can play in delivering regenerative economies? How can a focus on food help to regenerative urban communities and their economies, and...

An Economy of Place Part 8

Bioregionalism As Economic Regeneration Bioregionalism is systemic approach to societal design based on the belief that human activity should be largely constrained by ecological or geographical boundaries rather than political ones. It’s also a recognition that our...

A Regenerative Bioregional Identity for Sussex

When Prince Harry, Duke of Sussex said before he left the UK that the UK is his home and a place that he loves, it got me thinking again about place. What is a place? A place we call home?  The UK is made of many regions that are busy and diverse, our culture is...

What was Donella Meadow’s vision for Bioregional Learning Centres?

Legendary systems thinker Dr. Donella H. Meadows wrote this about her idea for a series of bioregional learning centres which inspired us to launch The Really Regenerative Centre, and caused her to set up The Balaton Group with Vernon Ruttan and John Todd. "In 1980 I...