JENNY ANDERSSON
Regenerative Strategist

CONTACT
Email: jenny@reallyregenerative.org
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I am a regenerative practitioner, strategist and agent for change who walks side by side with brands, organisations, cities and municipalities who want to be part of the movement to create a new regenerative economy. As a strategist, facilitator and educator, I harness the power of the collective intelligence of organisations and communities to create visions for the future they want – together – and find the vitalising energy, psychological safety and will to sustain long term change.

I care deeply about healing the story of separation between humanity and nature, and between humans themselves through divisive cultural, social and economic barriers. I believe strongly in the power of connection between people and place. My work helps to surface the bio-culturally unique stories of people and place which set and sustain vision to travel to tomorrow’s regenerative future

What I Do Best

As a strategist I do my best work helping organisations to create a culture of courage around a clear strategic vision, and bravely experiment and iterate towards that vision in an often unpredictable world.

As an educator, I design inclusive learning journeys for leaders, organisations and communities to help explore complex challenges in co-creative processes. These are learning journeys which fertilise the soil for change through shifting participants to a regenerative mindset, but which also activate and nourish the fields of change to deliver generative, achievable and disruptive innovation ideas, and adaptable, flexible plans to allow them to take root and grow.

As a facilitator, I help curate and host conversations for change that seed fresh thinking and ideas, and explore complex and difficult subjects we would often rather not talk about, but which are essential for regenerative culture to flourish. I create safe spaces in which challenging dialogue can happen so that collaboration can flourish.

As a lifelong systemic thinker, I have often been gifted the epithets ‘dot-joiner’ ‘neo-generalist’ ‘sense-maker’ and ‘pattern weaver’. I call on 30+ years of experience developing communications strategies for change for global purpose-led brands and scale-ups. I hold an MBA from London Business School, MSc in Psychology, am a qualified Regenesis Regenerative Practitioner and applied Biomimicry for Social Innovation practitioner, a founding member of Kate Raworth’s Doughnut Economics Action Lab design team, and sit on the board of Coast2Capital the local economic partnership for Sussex and Surrey.

Articles, Talks & Videos

Wholeness is Soulness: A Meander on the quality of Aliveness

I like on these meanders to reflect on patterns or questions that consistently arise in Power of Place or in our work with clients about regenerative work. And one of the more common ones is what is really regenerative? And that has been our constant question and...

Meaning in the aliveness of Place

REFLECTIONS FROM XAVI RAMON, participant in POWER OF PLACE 2023  Xavi has worked on numerous projects in the built environment since 2008. For the last seven years with Green Living Projects, he has been focused on the sustainable ecosystem with a specific...

Regenerative Chanthaburi: Rediscovering Bio-Cultural Uniqueness

In early 2023, Dr. Nui Sirikul Laukaikul – a renowned philanthropist, brand specialist, Country Director of Sustainable Brands Bangkok, and a founder of PorLaewDee Program which helps instill young creative entrepreneurs in Thailand with the values of the Sufficiency...

Post POP Reflections: Does regenerative place making require the dismantling of civilisations?

REFLECTIONS FROM RACHEL CAKEBREAD, participant in POWER OF PLACE 2023  Rachel is exploring what it means to be regenerative. Her career to date has been focused on creating a more sustainable built environment. But her passion lies in working with others to...

Power of Place: A celebration of 2023 cohort.

Today was a special day on the Power of Place 2023 journey. A few of the cohorts presented their project work, illustrating just how awesome this learning can be. We heard from six teams who presented a diverse range of projects around urban and rural community...

Dancing with Donella’s Systems in DESIRE

What would Donella Meadows advice to the EU New European Bauhaus project DESIRE be?

Farming our Future: Towards Evolutionary Potential

The farming community has come in for a lot of flack recently.. It's a hard job and an unforgiving one at times. It’s a traditional community that isn’t known for welcoming change, although it has proven in the past that when change is required it can embrace it. The...

Regenerative Resourcing: Engaging ‘different’ mindsets.

I have been privileged to ask to join The RSA of which I am a Fellow in a regenerative learning inquiry this year. Our opening spark session included a q&a session. I'm always nervous about these because it essentially creates a position of 'expert' and 'learners'...

Regenerative Resourcing: Dancing with questions.

I have been humbled and honoured to be asked to be part of the regenerative learning inquiry that the staff at The RSA have just embarked on. The regenerative futures team have designed an fascinating pathway over three months in this introductory period, where each...

An Economy of Place – Part 16

WHEN STANDARDISATION IS THE ENEMY OF LIFE One of Life’s key design principles is Uniqueness. We can see this Uniqueness through nature’s pattern literacy. There are only a handful of forms that appear throughout time in nature — waves, streamlines, clouds, spirals,...

Regenerative Chanthaburi: Rediscovering Bio-Cultural Uniqueness

In early 2023, Dr. Nui Sirikul Laukaikul – a renowned philanthropist, brand specialist, Country Director of Sustainable Brands Bangkok, and a founder of PorLaewDee Program which helps instill young creative entrepreneurs in Thailand with the values of the Sufficiency...

Farming our Future: Towards Evolutionary Potential

The farming community has come in for a lot of flack recently.. It's a hard job and an unforgiving one at times. It’s a traditional community that isn’t known for welcoming change, although it has proven in the past that when change is required it can embrace it. The...

An Economy of Place – Part 15

FOOD SYSTEMS Ecological, Economic & Social Benefits of Local Food Systems What then, is the role that localising food systems can play in delivering regenerative economies? How can a focus on food help to regenerative urban communities and their economies, and...

An Economy of Place Part 8

Bioregionalism As Economic Regeneration Bioregionalism is systemic approach to societal design based on the belief that human activity should be largely constrained by ecological or geographical boundaries rather than political ones. It’s also a recognition that our...

A Regenerative Bioregional Identity for Sussex

When Prince Harry, Duke of Sussex said before he left the UK that the UK is his home and a place that he loves, it got me thinking again about place. What is a place? A place we call home?  The UK is made of many regions that are busy and diverse, our culture is...

What was Donella Meadow’s vision for Bioregional Learning Centres?

Legendary systems thinker Dr. Donella H. Meadows wrote this about her idea for a series of bioregional learning centres which inspired us to launch The Really Regenerative Centre, and caused her to set up The Balaton Group with Vernon Ruttan and John Todd. "In 1980 I...