JENNY ANDERSSON
Regenerative Strategist

CONTACT
Email: jenny@reallyregenerative.org
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I am a regenerative practitioner, strategist and agent for change who walks side by side with brands, organisations, cities and municipalities who want to be part of the movement to create a new regenerative economy. As a strategist, facilitator and educator, I harness the power of the collective intelligence of organisations and communities to create visions for the future they want – together – and find the vitalising energy, psychological safety and will to sustain long term change.

I care deeply about healing the story of separation between humanity and nature, and between humans themselves through divisive cultural, social and economic barriers. I believe strongly in the power of connection between people and place. My work helps to surface the bio-culturally unique stories of people and place which set and sustain vision to travel to tomorrow’s regenerative future

What I Do Best

As a strategist I do my best work helping organisations to create a culture of courage around a clear strategic vision, and bravely experiment and iterate towards that vision in an often unpredictable world.

As an educator, I design inclusive learning journeys for leaders, organisations and communities to help explore complex challenges in co-creative processes. These are learning journeys which fertilise the soil for change through shifting participants to a regenerative mindset, but which also activate and nourish the fields of change to deliver generative, achievable and disruptive innovation ideas, and adaptable, flexible plans to allow them to take root and grow.

As a facilitator, I help curate and host conversations for change that seed fresh thinking and ideas, and explore complex and difficult subjects we would often rather not talk about, but which are essential for regenerative culture to flourish. I create safe spaces in which challenging dialogue can happen so that collaboration can flourish.

As a lifelong systemic thinker, I have often been gifted the epithets ‘dot-joiner’ ‘neo-generalist’ ‘sense-maker’ and ‘pattern weaver’. I call on 30+ years of experience developing communications strategies for change for global purpose-led brands and scale-ups. I hold an MBA from London Business School, MSc in Psychology, am a qualified Regenesis Regenerative Practitioner and applied Biomimicry for Social Innovation practitioner, a founding member of Kate Raworth’s Doughnut Economics Action Lab design team, and sit on the board of Coast2Capital the local economic partnership for Sussex and Surrey.

Articles, Talks & Videos

An Economy of Place – Part 5

A tried and tested systemic procss with 3.8 billion years of practice If you would like to start at the beginning of the series, An Economy of Place Part I starts here. In part 4 of this series, we shed some light on how the way in which we think — our paradigm of...

An Economy of Place – Part 4

We are in a time of breakdowns and breakthroughs. The experience of the global covid19 pandemic has cast a bright light on the frailty in our global economies, has highlighted our inability to adjust to complexity, uncertainty and volatility, and accelerated the...

An Economy of Place – part 3

We are in a time of breakdowns and breakthroughs. The experience of the global covid19 pandemic has cast a bright light on the frailty in our global economies, has highlighted our inability to adjust to complexity, uncertainty and volatility, and accelerated the...

An Economy of Place – Part 2

An Economy of Place – Part 1

We are in a time of breakdowns and breakthroughs. The experience of the global covid19 pandemic has cast a bright light on the frailty in our global economies, has highlighted our inability to adjust to complexity, uncertainty and volatility, and accelerated the...

The Barcombe Doughnut – a snapshot

On Saturday 7th March we were invited to Barcombe Eco Fair to take a snapshot of the community's response to the Doughnut.  Barocmbe is a small village just north of Lewes in East Sussex, with a population of just over 750 according to the 2011 census. Barcombe itself...

A Regenerative Bioregional Identity for Sussex

When Prince Harry, Duke of Sussex said before he left the UK that the UK is his home and a place that he loves, it got me thinking again about place. What is a place? A place we call home?  The UK is made of many regions that are busy and diverse, our culture is...

Breaking down the Story of Separation with Communities of Conversation

Can we tackle global challenges such as climate change, biodiversity loss, or inequality without breaking down the story of separation? Is creating communities of conversation a starting point? There is a growing awareness that humankind is facing unprecedented...

What was Donella Meadow’s vision for Bioregional Learning Centres?

Legendary systems thinker Dr. Donella H. Meadows wrote this about her idea for a series of bioregional learning centres which inspired us to launch The Really Regenerative Centre, and caused her to set up The Balaton Group with Vernon Ruttan and John Todd. "In 1980 I...

What is a Bioregion?

A good definition is provided by the World Resources Institute: “A bioregion is a land and water territory whose limits are defined not by political boundaries, but by the geographical limits of human communities and ecological systems. Such an area must be large...

A Regenerative Bioregional Identity for Sussex

When Prince Harry, Duke of Sussex said before he left the UK that the UK is his home and a place that he loves, it got me thinking again about place. What is a place? A place we call home?  The UK is made of many regions that are busy and diverse, our culture is...

What was Donella Meadow’s vision for Bioregional Learning Centres?

Legendary systems thinker Dr. Donella H. Meadows wrote this about her idea for a series of bioregional learning centres which inspired us to launch The Really Regenerative Centre, and caused her to set up The Balaton Group with Vernon Ruttan and John Todd. "In 1980 I...